Pink Princess is a subaesthetic of Princesscore . It is a traditionally feminine aesthetic, heavily influenced by the Rococo era, the late Victorian era, and the Regency era, as well as modern or 20th century royalty. It emphasizes girlish innocence and has a nostalgic and often romanticized view of the past. Those who follow the Pink Princess aesthetic are inspired by real life princesses like Marie Antoinette as well as fictional princesses from fairytales and movies.

Visually, pink princess is very similar to Romantic Academia , although it is not an academic aesthetic. Pink Parisian also has a significant influence on Pink Princess. The color palette is heavy on pink tones combined with gold, white, or cream, with other pastel colors being slightly less common. Silver is sometimes used, but is much less common than gold.

Pink Princess aesthetic embodies the philosophy of "Take your pleasure seriously" a phrase widely spread on Tumblr after user laduree-et-cigarettes answered an ask about it. Self love and treating oneself, especially in the form of luxuriating in the bathtub and sleeping, are a large part of this philosophy.

Additionally, the Pink Princess aesthetic encourages kindness, generosity, and compassion, despite being a wealth-related aesthetic. Many bloggers emphasize that their content is not meant for homophobes, transphobes, or racists.

Clothing is ultra-feminine and made in soft fabrics like silk, satin, cotton, cashmere, and high quality wool. It is often embellished with ruffles, bows, and lace. The color black is usually limited to shoes, if worn at all. Although Rococo influence is a huge part of the Pink Princess Aesthetic, in fashion, Marie-Antoinette style outfits are usually only used for costumes and fashion is instead mainly inspired by 20th century vintage looks especially inspired by French It Girl / French Chic fashion except more girly.

Men take a backseat in the lives of the Pink Princess. Often the man behind the camera for bloggers; when a boyfriend does appear, his clothing compliments hers but doesn't overshadow it. The dynamic is very Ken and Barbie.